Strategic opportunities are a group of testable solutions that MakerDAO is uniquely positioned to execute on, which can solve a core challenge or bottleneck, related to attracting, onboarding, and retaining technical talent.

Overview

Based on our research, Project X-Ray has developed 11 strategic opportunities to help the Maker Protocol ecosystem attract, onboard and retain developers. At a high level, they fall within the developer journey of *Talent pool channels, awareness, onboarding and retention.* Specifically, we believe that these opportunities are:

Awareness

1. Position MakerDAO outside of the crypto ecosystem through content and narrative, whilst preserving crypto values.
2. Facilitate connections between new and existing developers, using Web3 as common ground.
3. Educate devs outside the crypto ecosystem on the utility of blockchains and the compensation model of DAOs, using Web2 mental models.

Onboarding

1. Leverage crypto compensation through transparency and education.
2. Utilize Maker's technical excellence to bootstrap a vibrant developer community.
3. Lower the barrier to interacting with Maker technical content and contribution.
4. Reduce confusion and create contributor clarity through a focal point developer / contributor website.
5. Create an all-encompassing educational hub for devs interested in the Maker Protocol.

Retention

1. Support devs through hands-on support and personalized guidance.
2. Create an innovative dev environment through facilitating ecosystem connections.